Here at Pharmhouse Wellness, we love a good celebration, and while 4/20 might be the most well-known cannabis holiday, there’s another special date gaining momentum among enthusiasts: July 10th, or 7/10. Aptly dubbed “Oil Day,” this holiday is all about celebrating cannabis oil and concentrates. The term “710” even spells “OIL” when flipped upside down, making it a perfect code word for this niche of cannabis culture. Just like 4/20, you can celebrate 7/10 not just on July 10th, but also daily at 7:10 a.m. or p.m..
The Story Behind Oil Day
Unlike the well-documented origins of 4/20, which involved high school students called “The Waldos” and connections to the Grateful Dead in the early 1970s, the specific history of 7/10 is a little more “hazy”. There isn’t one commonly agreed-upon story. The term began to spread around 2011, with early adopters on online forums. By 2013, it had gained enough traction for LA Weekly to declare “710 is the new 420,” and the first 710 Cup took place in Denver, helping to legitimize the celebration. Since then, brands and dispensaries have increasingly embraced 7/10, offering deals and creating events.
Why 710 Matters: Beyond Just Flower
While 4/20 holds a broader appeal as a celebration of cannabis legalization in general, 7/10 has a narrower focus on cannabis concentrates like hash oil, wax, shatter, live resin, and budder. These products are known for being highly potent compared to cannabis flower. For this reason, 7/10 is often considered a holiday for more experienced cannabis users.
The significance of 710 lies in its emphasis on quality and the art of extraction. Concentrates are refined expressions of the cannabis plant, where cannabinoids like THC and CBD are distilled down to their most aromatic and effective parts, along with their unique terpene profiles. The culture surrounding concentrates is precise, with enthusiasts discussing rosin textures, techniques, and exotic terpene profiles with the passion typically associated with winemakers. This focus on innovation makes 710 a preview of where the cannabis market is headed.
However, the public perception of concentrates is not always as positive as that of flower, partly due to fears about the safety of vape and dab pens and their high THC content. We believe education is key to helping people understand these products better.
How to Celebrate Oil Day Responsibly
If you’re looking to dip your toes into the world of concentrates or are an experienced “dabber,” 7/10 is a great opportunity. Here are some tips from the Pharmhouse Pham:
- Start with clean tools. If you’re using a dab rig, ensure your banger or inserts are clean, and you have fresh cotton swabs and clean water. For e-rigs, make sure they’re charged and temperature settings are dialed in, ideally between 480°F to 530°F for terpy dabs.
- Choose quality over quantity. Focus on products that smell incredible and offer a smooth experience. Live resin carts, for example, are known for their better taste and health benefits compared to ordinary distillate, preserving flavor and terpene integrity.
- If you’re new to concentrates, remember our golden rule: “start low and go slow”. A dab the size of a grain of rice is a good starting point. Edibles too, need this approach; for example, if trying a cannabis edible, start with a low dose like 2.5mg or 5mg of THC, and wait at least an hour or even two before considering more, as effects can take time to appear and can last a long time.
- Share the experience with friends. It’s a great opportunity to explore different cannabis oil products together.
- Keep an eye out for deals and discounts at Pharmhouse Wellness and from our partners during this celebratory time. We always strive to offer the best specials, including on our locally grown strains and various vendor products.
At Pharmhouse Wellness, we’re here to help you explore new possibilities and find what brings you wellness and enjoyment. Our knowledgeable budtenders can guide you through our diverse selection and answer any questions you may have about concentrates or any other cannabis product.
